Hilton to Equip Peloton Interactive Spin Bikes at 5,400 U.S. Hotels
Hilton Hotels has partnered with fitness platform Peloton Interactive (PTON.US) to roll out the Peloton Bike to its entire U.S. hotel portfolio.
As an industry-first partner, nearly all of Hilton's 5,400 U.S. Hilton-branded properties will have at least one Peloton Bike in every fitness center by the end of the year. Peloton Bike is expected to provide guests with a more comprehensive wellness experience, including access to Peloton's trainers and extensive connected fitness content. Additionally, through this partnership, members of Hilton's customer loyalty program, Hilton Honors, will receive special offers, including a Peloton App trial.
From Monday through January 1, 2023, Hilton Honors U.S. members, first-time Peloton users, can get a 90-day trial subscription to the Peloton App, which offers thousands of live and on-demand classes. They can also enjoy great prices on Peloton-related fitness products.
According to a recent Hilton survey of U.S. travelers, 98 percent of respondents prioritize wellness activities while traveling. Within the Peloton community, 90% of members report that they are more likely to stay at a hotel with a Peloton Bike.
Matt Schuyler, Hilton Chief Brand Officer, said: "At Hilton, we understand the importance of reliable and friendly accommodations that integrate wellness into every aspect of the guest experience, including spa programs, hotel design, room amenities and food and beverages. With Peloton— — the brand that many of our guests know and love — a unique and exciting partnership that accelerates an important part of the equation, allowing us to enhance the quality of accommodations through innovative fitness approaches."