Brand report: Echelon enters the commercial fitness equipment market with smart technology
Brand report: Echelon enters the commercial fitness equipment market with smart technology
Not satisfied with the rapid development of home fitness equipment in recent years, Echelon, a new American fitness equipment brand, is launching a new product line: commercial fitness equipment.
Recently, Echelon launched a comprehensive range of aerobic and strength equipment, aiming to increase member engagement through an immersive connected guidance experience. This move is not only expected to improve fitness results, but also aims to improve the financial performance of gym and fitness club operators.
The smart fitness equipment manufacturer showcased more than a dozen new products at the US fitness show IHRSA 2024 in March, focusing on smart applications and connected fitness. Prior to this, Echelon's partnerships with well-known chain gyms such as Workout Anytime, EoS Fitness and Crunch Fitness also demonstrated the industry's acceptance of its products and smart technology solutions.
Lou Lentine, founder and CEO of Echelon, emphasized that the company's goal is to provide gym owners with new software and hardware products to provide gym members with a more convenient, personalized and motivated fitness experience. The commercial range includes popular cardio machines such as treadmills and exercise bikes, as well as strength and functional training equipment including the Reflect Fitness Mirror and smart digital strength machines.
Designed with smart screens at the heart, Echelon’s fitness equipment delivers a boutique studio quality user experience within a general gym. Users can enjoy a variety of content on cardio equipment, including live and on-demand classes, virtual competitions, scenic tours, and even streaming entertainment options through Echelon’s FitOS software.
Lentine stressed the importance of content in engaging users and shared insights on Echelon’s approach to fitness technology and its commitment to entertaining and inspiring users through a variety of content options, from immersive 3D worlds to TV shows. Echelon’s innovative software ensures gym owners are constantly delivering the latest features and advanced technology, resulting in a seamless, dynamic fitness experience for members.
About Echelon Fitness
Echelon Fitness is a Tennessee-based company founded in 2017. The company focuses on providing smart fitness solutions, providing high-quality fitness equipment and online fitness classes for individuals and families.
Echelon Fitness' main products include smart
Exercise Bikes
, rowing machines, treadmills and fitness equipment, as well as supporting online fitness courses and fitness apps.
In 2019, North Castle Partners, a top private equity firm with extensive experience in fitness and health, invested in Echelon Fitness. A year later in 2020, Echolon once again won the favor of investors and received $65 million in financing, led by Goldman Sachs Growth and participated by North Castle Partners.